Shopify and Magento are two of the most popular online marketplaces in the world. They’re both great places to shop and fantastic opportunities for online merchants.
But, each has their own pros and cons.
So the question most people have is: which one is better?
Which has a better pricing structure?
Which one is easier to use?
In this article, we’ll answer all of those questions and more.
Fantastic Community Support
The Magento Forum is a community of users who answer questions and offer tips on getting value from the product.
No matter what questions you have, someone on the Forum will be able to answer them.
As an open source platform, Magento prides itself on being free to all. This is a huge benefit for new business owners trying to keep costs down.
However, they don’t provide hosting space. So, you’ll need to purchase your own domain and pay a third-party platform to host your site.
Magento allows you to customize their product in any way you’d like. This means you can change the colors, fonts, style, and even functionality.
In order to personalize it, you’ll need some coding skills. You may need to pay a professional web dev (or a friend with programming chops) to make alterations for you.
Professional Ecommerce Features
Shopify is built for online entrepreneurs. The company makes it easy to integrate your inventory, shopping cart, and other features into your site.
It even offers return options and tax features to help you with every aspect of your business.
These days, your site needs to be optimize for mobile devices. After all, most customers will access your site via phone.
Using Shopify’s mobile themes, you can be sure your site will look pretty and operate smoothly on every device.
24/7 Customer Support
It’s not always easy to get customer support. Some companies make you jump through hoops to find help.
Shopify allows you to contact them via phone, chat, or email any time of day.
Magento offers a freemium platform for basic users. But, this version doesn’t include customer support or other features.
If you want to upgrade to the Enterprise or Premium Enterprise versions, you’ll pay between $14,000 and $50,000 per year.
If you really want to optimize Magento, you’ll need to customize the platform yourself. Unfortunately, most of us lack the technical skills necessary to program the software.
So, you might have to pay a developer to optimize it for you. Ultimately, this is a big business expense.