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What Is Etsy SEO
For artists and artisans, it’s easier than ever to make a living off your craft. All you have to do is open up an Etsy store and upload your work to start selling it.
But, if you want people to find you on Etsy, you’ll have to use the right keywords. After all, if you don’t include the words “ceramic vase” in your product description, your store won’t show up in the search results when someone types in those words.
Therefore, learning SEO is a key to running a successful Etsy store. We’ve outlined some tips below to help you get started.
You can use Etsy SEO to build a huge following. But, you need to use the right tools.
Here are a few of the most useful SEO tools for store owners:
Etsy Search Bar: The search bar is the most important tool for SEO. Use this to figure out how people arrive at your store.
In other words, what do customers type into the bar that leads them to your page? You can figure this out by entering a basic description of the product into the search bar.
If you sell gold earrings, for example, type the words “gold earrings” into the bar. Before you press enter, look at the results that appear in the dropdown menu. Those phrases are all things that people search for.
You should take these words and incorporate them into your product descriptions. That way, your products will appear in the results when people search for them.
Etsy Finds: Etsy Finds is the company’s newsletter. They use it to send out frequent updates on trending items.
If there’s a sudden rush of people searching for the term “wedding gifts”, for example, they create an article about wedding gifts. You can use their articles to find keywords.
Then, you can use those words in your own descriptions. If everyone is searching for “anniversary gifts”, make sure to include a phrase like:
These gold earrings make the perfect anniversary gift!
Etsy Finds is a great way to gain exposure. If the company likes your products, they’ll feature you in one of their articles (and bring tons of people to your page!).
LSIGraph: You’ll have to go outside of Etsy for this one. But, it’s definitely worth the effort.
Without getting too nerdy (SEO gets real complicated), this is a tool that helps you find more keywords.
All you have to do is type your current keyword into the search bar and wait. Then, the tool returns a list of related words.
For example, if someone searches for “gold earrings”, they may also type the words “for kids”, “studs”, or “dangling”.
LSI returns a huge list of related words. By incorporating these into your descriptions, you’ll increase your ranking in the Etsy search engine.